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Saturday 6 October 2012

The Grooming Mistake That Turns Every Woman Off

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 "One of the biggest concerns with loss of smell is not washing properly and producing armpit malodor."

The smell of a man's sweat differs according to what mood he is in and women can pick up on changes that indicate attraction, according to
new research. 

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When it comes to professionals who can predict how humans feel, think and act, we usually think of psychologists, neurologists and social scientists. Well, move over, Ph.D.-owners, there’s a new genius in town: smell scientist Dr. Avery N. Gilbert.

The author of What The Nose Knows: The Science of Scent in Everyday Life, Dr. Gilbert is a groundbreaking pioneer in the areas of olfactory mental imagery, multisensory correlates of odor perception and the psychological factors that bias odor judgments.

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What does this mean for you? Dr. Gilbert studies how the smells a guy projects affect every aspect of his daily life -- from his career to his dating life to his social relationships. We were lucky to catch up with Dr. Gilbert to talk about how men can start using their scent to their advantage and how his latest project Gillette Odor Shield may stop you from becoming the next Che Guevara.
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Q: What do men use their noses for on a daily basis and what serious problems would guys experience if they suddenly lost their sense of smell?

A: That’s a good question. People use their sense of smell kind of as a background sense (unless you’re a professional perfumer). It’s sort of something that’s hovering in the background of awareness and it will help cue you onto things -- like food coming and going, or being back in a familiar environment. You’re making an assessment there, on a sort of very subconscious level. Smell is very important. It carries a lot of social cues.

As for smell loss, the most important thing would be hygiene. People can lose their sense of smell either through an illness or a head injury. An injury, like getting hit in the head, could shear the nerves that go to the brain -- and you’re unlikely to recover. One of the biggest concerns is that you’re not going to be washing properly and that you’re going to be producing armpit malodor that will turn people off. Your clothes are not going to be as fresh as they should be. That’s a big and real concern.

People worry that by losing their sense of smell, they'll eat rotten food, but most food is inspected visually. If baloney is green, you just throw it out. With sell-by dates, eating expired food is not likely.

 
What lack of smell comes back to is hygiene -- it’s how we defend ourselves and project a positive social image. It’s very critical for social behavior.

Q: When people do lose their sense of smell, what do they have to do to make sure their hygiene stays up to par?
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They need to use products and they need to wash frequently. You know, for a guy who’s exercising in the gym but who has an impaired sense of smell -- even if temporarily, if you have a cold or something -- you want to use something like Gillette Odor Shield. It has a good clean scent and you can be sure that you're protected. Other people will notice that it’s gotten rid of your malodor -- and it time-releases a pleasant scent throughout the day as your body needs it.
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Q: So this is what causes the body odor so many guys suffer from?

A: Yep. That’s it. It’s the amount of sweat that fuels it and the bacteria that feed on it, so your strategy for controlling it is antiperspirant, which is why the Gillette Odor Shield is what the doctor ordered. It controls the sweat so you have less of a precursor for the bacteria to work on in the first place, it releases a very light scent so you have a clean signal and it knocks down the malodor.

Q: Are there any big differences between the way men and women use or perceive smells?

A: There are differences in terms of how important body odor is for each sex. It tends to be more important for women when you’re talking in terms of evaluating a guy’s attractiveness; there have been a couple of studies about that. Women pay more attention to it and it’s kind of higher on their checklist, so you need to have that under control. Women are also more sensitive to odors, they can detect odors at lower concentrations and they can recognize malodor better than men can.
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There are also differences in how you smell. Women’s body odor has a different character than men’s. It comes back to this broth of sweat. When bacteria eat the hair and skin on women's underarms, it creates a slightly different molecule than the previous one I told you about. The one that is more common in women gives off an almost tropical-fruit/onion-y smell, where as the one that guys give off has almost a cheesy, rancid note. Guy’s smell guy-like.

Source: Ask
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